Designing a functional, effective menu is more complicated than just putting a list of dishes and prices on a page. It needs to include dishes and prices—but also photos, well-written descriptions, and the right color scheme and font. It needs to fit your restaurant’s branding, mood, and vibe. It needs to fit your guests, too.

In other words, there’s a lot to take into consideration when designing a restaurant menu; and today, when restaurants need physical menus and an online version, the process is more complex than ever.

But we know that restaurant menu design matters. Having a well-designed menu can help you tell your restaurant’s story, connect more deeply with your guests, and, most importantly, boost your restaurant’s sales and revenue.